Company Profile

New Urban Pte Ltd was established in 1970 as a wholesaler of children apparels and has over the years diversified its business into manufacturing and retailing of infant and children apparels under its own brand name ‘ CERISI ‘ .

Today, besides distributing our products to retailers in major departmental stores in Singapore, New Urban is exporting products to other countries include Malaysia, Thailand, Brunei and Europe countries.

To-date, Cerisi has a total of five outlets spread across Singapore.

Cerisi is presently expanding its business overseas through franchising so as to further strengthen the Company’s position in the children apparel business.

Our unique selling points of our products are of wide variety, comfort, good quality, reliability and affordability as we always believe that customers deserve the best.

Cerisi was awarded as one of the Most Promising Brand in Singapore.

Company Mission

To provide good quality products and excellent services to all the customers.