Company Profile

Its Parent New Urban Pte Ltd began as a children’s wear wholesaler back in 1970s and it slowly diversified its business into manufacturing and retailing of infant and children’s wear, footwear and accessories under the brand ‘Cerisi’.

The brand Cerisi has embedded in the customers’ mind for its affordability and good quality.

Cerisi was initially supplied to major departmental stores and eventually a Cerisi franchise outlet was set up in 1994 in HDB estate of Ang Mo Kio.

Today, besides distributing Cerisi products to departmental stores, New Urban is exporting products to regional countries. Our Company plans further expansion through franchising and collaborations so as to strengthen our existing Company’s position in the children apparel business.

Cerisi has achieved one of the Most Promising Brand in Singapore. This award has constantly motivated us to continually provide good quality and unique design clothing for children with the fun and freedom.

Company Mission

To provide good quality products and excellent services to all the customers.